Dr. Tobias Zetsche, you blowhard! First you tell us to put down $99 deposits on your little Smart Fortwo. Then you tell us that the 30,000 deposits exceed production capacity. "Down payments are going far beyond the production capacity we have," said Zetsche, who refused to elaborate on what that actually meant. The bargain basement model will come in at $11,590 with the fully loaded versions coming in closer to $20,000.
The good doctor went on to point out that the costs are going to remain high as "We are not looking for customers looking for the cheapest vehicle." The hope is to emulate the success of the Apple, which makes us hope that we'll see a monochromatic Dr. Zetche dancing to Spoon in an upcoming commercial. [AFP]