Welcome to Paper Jam, the feature where we highlight the best automotive advertisements from the past! Print might be nearly dead, but our scanners are just getting warmed up.
After only two years, Capri is outselling every European car in America, except one. Forget which one. It doesn’t matter, as we’re still moving up. What’s important to know is that European cars used to come two ways. Plain and expensive, or sexy and expensive. Then along came us, with standard equipment such as vinyl bucket seats, a woodgrain Euro-style instrument panel and rack-and-pinion steering. German engineering? German engineering. Add a four-speed gearbox, power-assisted front disc brakes and radial ply tires to that picture, and for all that, you’re still paying a shamefully low price. That’s why we outsell everybody, except for that one other make.
Call Ford and don’t ask who can outsell the Capris after only two years.