Advertising is evolving. Long form video is one way it's evolving, and that includes this, Smoke IS The Bandit, which has Tony Stewart running oil with the help of other NASCAR stars.
As I've seen firsthand, this new long-form ad with NASCAR drivers can be an astonishing hit. The difference here is that this ad isn't a prank that makes you hate taxis forever, it's a fun romp in a Firebird that has other NASCAR stars in it as well.
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And Smoke seems to have a lot of fun with it. Fun watch. Looking forward to the rest of them.