That's Not A Lancer, It's A Rally Car...We Swear!

Mitsubishi's newest commercial wants you to think "Evo" when you buy a new Lancer. That's why they're showing off the entire Lancer-lineup in the above ad — and hoping you think it's three cars in one. Mitsubishi wants you to think when you're buying a 2008 Mitsubishi Lancer, you're buying a "rally-inspired" vehicle — built downward from the Lancer Evolution rally car into a Lancer Evolution "X" and finally into a 2008 Mitsubishi Lancer. Unfortunately, that kind of "evolution" generally moves upward, not down. Still, the commercial's got a good beat and makes us think we can be more than a boy racer if we buy one. We even hear it has paddle shifters. Ooh!


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