J.Emerson, from The Truth About Cars, has written an excellent editorial on how Scion should have been marketed like Tesla. With the exception of the FRS, I'm not sure the automaker could have worked as a "lifestyle brand." Do you think Scion would have been more successful if it wasn't confined to a Toyota dealership?
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DISCUSSION
Well shit. There goes another article I've been working on. I've gotta stop waiting so long to finish these, this one was almost done.
Title: How Did Toyota's Youth Brand Become So Boring?