Subaru BRZ Is the new Subieyota

By
Ray Wert
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It's official. The Subieyota has a name. Subaru's new rear-wheel drive sports car, currently under joint development with Toyota Motor Corporation, will be named "SUBARU BRZ". "BRZ" stands for "Boxer engine", "Rear-wheel drive" and "Zenith."

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No, we don't mean a cheap brand of TVs. Actually, Subaru says that the name is an expression of confidence in the "Horizontally-Opposed Subaru Boxer engine."

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While the start of production is planned for spring 2012, FHI will exhibit the technology concept of the "SUBARU BRZ", named "SUBARU BRZ PROLOGUE - BOXER Sports Car Architecture II," at next month's Frankfurt Motor Show.

And above? That's what the logo will look like.