Squircle-Equipped Imperials Practically Sell Themselves!

Squircle steering wheel! Turn Signal Indicators In Gun-Type Housings! Panelescent Lighting! And, for the ladies, Dawn Mauve and Moonstone Blue paint! Yes indeed, the 1960 Imperial came fully bepimped straight from the factory, and the suits at corporate wanted to make damn sure that the dealerships would Always Be Closing sales of these fine automobiles. This riveting promotional film for Imperial salesman, with its puzzling mix of slickness and 12-year-old-kid-with-Super-8-camera production values, no doubt spurred the sale of vast armadas of three-ton Mopar dreadnaughts. – Murilee Martin