We actually thought the "German engineering, Swiss innovation, American nothing" billboards in South Africa were pretty ballsy and clever. Chrysler's Jason Vines doesn't think so, and apparently neither did some other PR types at DCX. The billboards are now toast. The ad agency said the "nothing" crack referred to the car's diminutive size, rather than the perception that America sucks. Mmm-hm...
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American Nothing: Smart Billboard in Johannesburg, South Africa [Internal]