Fisker Couchbuild, er Coachbuild, wants to build a 400-car-a-year $100k premium-segment unit, but to do that, they need money. We're somewhat underwhelmed by the company's Tramonto, which costs a whole lot more than the Merc SL — a car that won't have people asking, "What's that?" To which your reply is, "Well, it's a rebodied Mercedes built by a guy who used to work for Aston Martin." And if they've got half a brain, they'll respond, "So why didn't you just buy a Mercedes and an Aston then?" Regardless, Henrik's looking for investors, so if we're proven wrong and Fisker's strategy is correct, well then, you'll make some dosh.
Why not consider investing in a premium car company? [Auto123]
Related:
Henrik's Fiskars Now Avalabile to Snip UK-Spec BMWs, Mercs [Internal]