Cars powered by hydrogen will comprise the ultimate product launch. Obviously, the research and development aspects are daunting, but so will be selling a completely new way of life to a curious but unsure public. Car Buyer's Notebook offers a candidate who's perfect for the job: Apple's Steve Jobs. Think of it, he's got a track record of translating the potential of technology products into sales before the products are even realized. Come to think of it, maybe Jobs should head General Motors.
Insanely Great Idea: Hire Steve Jobs as the Nation's Hydrogen Czar! [Car Buyer's Notebook]
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More alternative energy cars [internal]