"Nascar appeals to the mass market," said Robbie Weiss, Nascar's international director. "Our fan is the football fan." Funny, because in Europe, they watch a different kind of football and Formula 1. Regardless, the France family is looking at expanding into the Chinese market with a new series; one in which its American racers wouldn't be involved. That said, we can't wait to see the first Super Modified Geely. That's gonna rock. They just have to remember to put the decals on crooked. [Thanks to Thnderblt for the tip.]
Nascar Targets China and Europe [MSNBC]
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