Rover, Jaguar Expected To Be Bought By Indian Automaker Tata Motors

Illustration for article titled Rover, Jaguar Expected To Be Bought By Indian Automaker Tata Motors

It looks like Ford's premium brands, Jaguar and Land Rover, will end up in the hands of a company rabidly trying to both seal a deal to boost national pride as well as to develop and promote a $2,500 car. Ford Motor Co. is expected to announce this week that Tata Motors is the preferred bidder for the two companies. A final deal is anticipated in early 2008, with Tata expected to pay around $2 billion to acquire both companies. Now there's just one final question: should the $2,500 car be a Rover or a Jag? [Reuters]

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DISCUSSION

Looks like Ford Purchased Land Rover for 1.8 Billion Sterling in 2000 (around 3.6 Billion Dollars), and Purchased Jaguar for 2.5 Billion Dollars. So Ford lost over 4 Billion Dollars without the cost of running the companies.