Roewe, Roewe, Roewe Your Boat, Old Chap!

If buying Rover in all but name (thanks to those crafty bastiches in M nchen-Stadt) and slapping a weird melange of 300C and Audi schnoz on the front gives one mad Brit cred, SAIC may as well change its name to Pete Townshend, Carnaby Street or the Earl of March. The Roewe booth at the Shanghai show had the models all dolled up in riding gear, standing prim, proper and vaguely Stepford-esque. To be fair, the Roewes were likely the most well-realized seeming of the Chinese automakers' non-joint-venture products, and they do look a helluva lot better than Rovers past. That said, we'll wait for the JD Power numbers on these puppies. (Insert Five Deadly Venoms fighting the ghost of Joe Lucas joke here. Thanks.)

Red Rover: New Roewe [Internal]


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