Rick Wagoner Announces We May See Chevy Volt Sheetmetal Soon, Eventually

Illustration for article titled Rick Wagoner Announces We May See Chevy Volt Sheetmetal Soon, Eventually

We were beginning to think GM had developed a masterpiece of long-range marketing with the 2011 Chevrolet Volt program. Let reporters in every once in a while, strategically leak images while actually showing nothing, all the while keeping a late-2010 entry on the lips of every eco-dork in the motoring press. Let them build the buzz for you! Genius. However, with Slick Rick's statement that we'll be getting a look at the production sheetmetal for the Volt, we wonder if they've made a strategic error. What it looks like is practically the only thing we don't know about the car.

Showing it off now is going to be like pulling a Camaro on us: By the time it hits the show floor, we'll be tired of the look. They'll be wasting acres of print space now, rather than revealing it with a flourish and sending it to dealers right away, Apple style. Whatever. We're not paid to come up with strategery, but making fun of it we can do all day. [TopSpeed]

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DISCUSSION

ash78
Ash78, voting early and often

Apple style

I demand Rick start wearing a turtleneck and jeans with no belt. And to think all this time that Jerry Seinfeld and Steve Jobs were the only ones trying to pull this off!