Back when SEMA held its International Auto Salon show at the Los Angeles Convention Center, the Modified Magazine parties at the nearby Hotel Figueroa were the stuff of legends. Editors wearing white fur coats and smoking cigars with a model on each arm kind of stuff. These guys were serious about performance, but kept a peering eye open into what made people screw around with otherwise perfectly OK cars in the first place. It therefore comes as great shock that Modified as we knew it is no more. Media empire Primedia has acquired Toronto based VerticalScope Inc., publisher of Modified, Modified Luxury and Exotics, and Modified Mustangs Magazines. The press release supplies the usual vague corporo-speak for the reasons behind the buyout. As we have already seen Primedia gobble up competing titles only to eliminate them shortly thereafter, we fear this cannot be good news.
PRIMEDIA Acquires Modified Automotive Group [Primedia]
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