When I first saw the above clip from IFC's "Ha Ha White People" comedy Portlandia I was certain it was product placement (Subaru confirmed this), even if the universe of Portlandia is the kind of place where almost everyone has a favorite Ethiopian restaurant and drives a Prius or a Subaru. It's just a little too obvious with the new Impreza there. Yet, there's a subtle humor underlying the whole thing.

I can't be 100% sure it's an intentional joke, but the punchline of this bit involves a Yugo. Students of automotive history all know the Yugo was brought over to the United States first by Malcolm Bricklin. What else did Bricklin bring over? The Subaru. So many layers.


(Hat tip to Dead_Elvis!)

Share This Story

Get our newsletter