You know you're not 'hip' or 'with it' anymore when when you see a musical artist featured in a new ad campaign and you don't know if they're a nobody or a somebody. Does anybody know who Shwayze is? It's kind of a catchy tune, that relies a little heavily on the fact that Shwayze rhymes with everything. The ad is undeniably targeted at that wannabe-indy-hipster-with-cash demographic that Pontiac is probably just drooling over. Maybe Pontiac is trying to pull an Apple and make artists with their ads. Whatever the case, we're still not sure about this whole "Is Car" slogan Pontiac is running. Nevertheless, the product they're churning out lately is way better than the "Driving Excitement" days so we're not complaining.