Buick is so gangstah it doesn't even know how gangstah it is. Or does it? According to hip-hop digest Brand Week, Buick is having 11 Lucerne models customized by various manner of street mod shops, with a plan to unveil the cars at the SEMA show in Las Vegas later this month. Urban car culture juggernaut DUB has already created a version of the Lucerne to match its existing DUB Edition Chrysler 300, Dodge Charger and Cadillac Escalade. Brand Week connects the dots in Buick's strategy between Japan's "VIP style" of decked-out luxury cars — preferred by the Yakuza mafia — and American urban culture's fascination of late with sedans. Not that grandpa even cares what the kids are doing: He's driving a minivan.
That Tricked-Out Car is a Buick? [Brand Week]
Related:
Musin' On the Yakuza; DUB Pimps a Buick; 'Angry Buick' is Not Necessarily an Oxymoron [internal]