Poor Kevin Federline sitting in his little Peugeot, shiny rims expressing zero movement, an eerie parallel with his hip-hop career. At least we think it's him behind the wheel. Even if the car is sans Federline, Peugeot wants us to think of the E-pure concept not in terms of c-list celebs, but in terms of its production counterpart, the 207 CC. But the E-pure is also a showcase vehicle for PSA's future hydrogen fuel cell technology — with a powertrain that emits nothing but water vapor. Much like K-fed. See how it all comes back around?
Related:
Peugeot 207 RCup: Not a Bra For Exceptionally Large Women, A Car for Hoons [internal]