From the Department of the Comically European comes this project by Dutch branding agency Springtime, developed for the Public Design Festival in Milan.
Springtime created this for a design competition part of the festival, titled Duepercinque. Meaning “two by five”, it refers to the dimensions in meters of a parking spot (6.5'×16.4'). The idea is to reclaim the area of the spot and “return it to the public domain in a "positive way." Yes, come the Mediterranean summer and you will positively fry your ass on that duepercinque patch of blacktop.
Via Yanko Design.