After yet another shuffling of gut-shot British Leyland brands produced the Austin Rover Group, the ARG marketers decided to get serious about moving some iron off the lots. No more Triumph TR7s or MGBs- now they'd have television actor Patrick Mower pitching the Morris Ital, Rover SD1, Mini Mayfair, and other early-80s British Machinery offering Value For Money, otherwise known by the awe-inspiring acronym VFM.