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Open the Doors and Kill all the Sheeple: Scion Online Game

What could Scion be going for with its new "Little Deviants" online game that involves bloodshed exacted on a race of "Sheeple"? Well, the brand that was supposed to be a niche marque for youthquakers has been partially co-opted by 50-somethings drawn to the quirky xB for mulch and home-goods hauling duty. What the brand needs is some juicy vid-kid irreverence and ultraviolence to alienate some of those boomers and pull the average buying age downward — possibly even below 30. The company's also aiming to preserve its niche status by cutting production targets from 170,000 to 150,000 for 2008. Maybe the killing of Sheeple, as the Little Deviants do in this game, represents Scion's subconscious desire to castrate many of its own buyers. The hour's up. Please co-pay on your way out. [Littledeviant.com via Slate]

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DISCUSSION

And the blood shall flow like a river into the sewers. And the air will

reign down with the stench of death and misery as the unwashed heathens

in their tainted homes shall burn with the fury of a thousand suns, as

their limbs are torn asunder from their crippled bodies. Beezlebub

shall rise again!

Looks like Scion is going for the creepy Goth/emo demographic. Maybe

it'll be enough to uproot them from their mid-80s Firebirds.

Also, I love how they made the blood green as to not piss off Jack Thompson.