Not Out Of The Woods: Buick Continues The Lame-Ass Viral Marketing

This image was lost some time after publication, but you can still view it here.

Thank the lord of motor parts that we've got tipsters like Galvin Wong, a name at an empty and hastily created hotmail e-mail account. Without him, and folks like him, we'd have no way of getting amazing pictures of the tip of the headlight of the new Buick Enclave. That's right, despite finally getting "outed" by the mainstream media this AM, who as an aside, ignored the fact we already dragged them kicking and screaming out of the closet — the Buick marketing team continues their onslaught of attempts at a (dare I even pen the word!) viralgasm over the team's new CUV — the Enclave. Apparently not even a nameless writer at the Detroit News was able to stop the Buick folks from sending e-mails addressed to us from guys like "Mr. Wong." Don't they realize we've been publishing (and making fun of) a full pic of the vehicle for months now that's recevied more unearned media hits than anything viral they've done? So I'd say to Dave Darovitz and the rest of the folks working on the Buick team — it'll take a lot more than some viral marketing to exorcise the demon's of Buick's aged past, and therefore a mental viral picture of our own memories of what has been Buick's key demographic — below the jump.

This image was lost some time after publication.

GM tries to generate buzz with Web video [Detroit News]

GM And Tiger Woods Engage In Viral Marketing Of The Lame-Ass Kind; Jalopnik Caption Contest: Buick's Got An Enclave In The Woods For Tiger [internal]

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