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Not An M, It's an M Sport: BMW's New High-Spec 3-Series

Illustration for article titled Not An M, Its an M Sport: BMWs New High-Spec 3-Series

Despite our objections to BMW using its M name on anything but its pure sports models, the company's gone and revealed its latest 3-Series cars in M Sport spec anyway. That means no M Power, but an aero kit, sport suspension setup and 18" M star-spoke alloys (or, optionally, 19" double-spokers). Inside you'll find more such puffery (no word on how many Alacantaras were killed). Feel free to browse the spec sheet after the jump.

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Illustration for article titled Not An M, Its an M Sport: BMWs New High-Spec 3-Series


Press Release:

M Sport comes to the 3 Series Coup and Convertible
The BMW 3 Series Coup and Convertible ranges both have a new flagship model. The M Sport specification level is now the most dynamic and sporting incarnation currently available for the recently launched Coup and Convertible ranges.

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Offered on all engine variants, M Sport cars come with a raft of additional equipment as standard compared to an SE model. An M Aerodynamic body styling package gives the cars a distinct, sporting look, while Sport suspension with a stiffer, and 15mm lower, set-up provides a more focussed ride. All models come with 18-inch M star-spoke light alloy wheels as standard with a differently styled 19-inch M Double-spoke light alloy wheel as an option. High-gloss Shadow line exterior finishes to the window surrounds is also a standard feature.

Inside, all M Sport models feature Sports seats upholstered in Blue Shadow cloth Alcantara, Individual anthracite headlining, M designation doorsill finishers and a short-shift M gearlever with a perforated leather gaiter and handbrake lever. A Brushed Aluminium interior trim and M leather steering wheel complete the package.

M Sport models are traditionally a popular choice for BMW buyers. On six-cylinder-engined 3 Series Coup and Convertible models they account for more than three-quarters of all sales. The introduction of this latest generation of sports model is expected to maintain this ratio.

M Sport model cars are only available in a choice of four metallic colours (Titanium Silver, Black Sapphire, Le Mans Blue, Sparkling Graphite) and two non-metallic colours (Alpine White, Crimson Red).

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Prices start at 28,330 OTR for a 320i M Sport Coup rising to 37,745 OTR for a 335d M Sport Coup . The entry-level 320i M Sport Convertible costs 32,255 OTR while the range-topping 335i M Sport costs 40,250 OTR.

Related:
Spy Photos: 2007 BMW 335i Sedan, M-Sport Package [internal]

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DISCUSSION

fastm3driver-old
fastm3driver

nothing new here. BMW has been offering M-Tecknic packages (aero kits, wheels, seats, and steering wheel) since the E30. On almost every car. Note there is no "M" on the back. Usually the "M" is only on the wheels that are usually very pricey and "M" worthy.