If skateboarding equals hip, then Nissan's aiming for a hipster halo for its new Qashqai SUV. The messaging is urban assault vehicle, not suburban IKEA vehicle. (Thanks to Sosthen for the tip.)
@yellofury: I find it equal parts amusing and infuriating that Nissan thinks so little of Americans that they had to change the name to something more dumber-like.
DISCUSSION
@yellofury: I find it equal parts amusing and infuriating that Nissan thinks so little of Americans that they had to change the name to something more dumber-like.