If skateboarding equals hip, then Nissan's aiming for a hipster halo for its new Qashqai SUV. The messaging is urban assault vehicle, not suburban IKEA vehicle. (Thanks to Sosthen for the tip.)
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petejayhawk thinks jim spanfeller is a herb
@yellofury: I find it equal parts amusing and infuriating that Nissan thinks so little of Americans that they had to change the name to something more dumber-like.