Next Time Dial Faster: Neiman Marcus M6 Sells Out in 92 Seconds

This image was lost some time after publication, but you can still view it here.
This image was lost some time after publication, but you can still view it here.

It took a minute and a half for Neiman Marcus to sell out every single one of its special edition BMW M6s. That's no hyperbole; the upscale retailer and caterer to all folks bougie sold all 50 Bimmers, at $139,000 a pop, in 1:32, mostly by phone. Psychologists say the Ruby Black exterior finish accented with Piano Black trim elements, and power sports seats wrapped in a custom Gold Brown shade of supple BMW Individual Merino leather penetrated the psyches of the idle rich, causing a kind of madness called Bimmentia. Go, scarcity economics, it's your birthday...

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Related:
Happy Bimmerdays: Neiman Marcus to Offer 2007 BMW M6 Convertible

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mspinelli
Mike Spinelli

Swat — You win.