Details about a new, online viral marketing campaign for the Audi A3 emerged this morning, after last week's cryptic "missing A3" sign at the New York Auto Show. A link to a site featuring fictional e-mail messages containing information — including clues and mysterious video footage — regarding the missing car, has been circulating the online, meaning some sort of game is afoot. We're still trying to decypher the elaborate backstory, but it seems to involve a techie journalist named John McGill, some dewy lass looking for her grandfather's "book" and several other members of the A3's target demo. We're tired of it already, but will keep at as if we had nothing better to do.
Stolen Audi Could be Viral Marketing Game [Kotaku]
Related:
Is 'Missing' Audi A3 a Marketing Ploy? [internal]