The crossover SUV concept has become as hackneyed an auto-show construct as free key chains and guys in bad suits. Hyundai is merely one repeat offender. It may have reached an all-time low at last year's LA auto show with the HCD10 Hellion concept. Now, it's planning another crossover concept for the Geneva show — an environmentally sensitive model with a focus on pedestrian safety. It's a product of Hyundai's Russelsheim studio, which is ground zero for Hyundai's big push into Europe of late. A sketch is all we have for now. The key chain comes later.
LA Auto Show: Hyundai Hath the Hellion! [internal]