Ford brought a few Need For Speed SHIFT gamers to Willow Springs to see if they could break their virtual lap times for real. Could they? Of course not.
A marketing ploy, sure, but we have a thing for any marketing exercise which carries risk of serious injury and/or death. This should also definitely prove to armchair racers that they're faster in their minds than they would be behind a real steering wheel (force feedback doesn't count). Of course it also proves that the 2010 Ford Mustang GTs stability control is now so good that it kept four nincompoops from killing themselves in a powerful RWD car, I mean really, did you see how they were driving in the game?