As AutoWeek reports, Mitsubishi's marketing strategy for its new crop of vehicles will center on "j-cool," or the hipness factor of Japanese culture. Expect to see lots of anime-tinged ads, drifting sponsorships, radical customs and schoolgirl porn. Yeah, you're right; they probably won't go the radical-custom route — too risque.
Mitsu says six new products in pipeline [AutoWeek]
Related:
More Japanese Custom Oddness: Boogie Vans Revisited [internal]
Japan s Extreme Body Mods [internal]
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