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The somewhat beleaguered Mitsubishi boys launched a new commercial spot that features brief, quick-cut footage of the company's Concept-X, which is expected to be the next-generation Evo, or Evo X. The spot, now running during televised motorsports events, touts Mitsubishi's 25 years in America and suggests the company will be around for another 25 (though that bet is not for the risk-averse). Word is, the new Evo will go into production in early 2007, and by the looks of this commercial, it appears the company is already starting to prime its enthusiast audience for that blessed day.

Mitsubishi Commercial with Evo X [via]

Tokyo Motor Show: Concept X to be Next Evo [internal]