When Plymouth Named Their Car The Road Runner, They Went All Out

By
Raphael Orlove
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Plymouth had to pay Warner Brothers $50,000 to get the name Road Runner for their midsize coupe and dammit, they got their money's worth.

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Not only did Plymouth use the roadrunner in their ads and on the badging of the car, they developed a 'beep beep' horn for the thing.

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Read more about the Road Runner and how the deal with Warner Bros was struck right here on the wonderfully in-depth Ate Up With Motor.

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Photo Credits: Plymouth