Mazda To Join Tommy LaSorda On Ultra Slim-Fast Diet

Illustration for article titled Mazda To Join Tommy LaSorda On Ultra Slim-Fast Diet

Like all brands, Mazda gets porkier every year, its vehicles adding 80 lbs with each successive redesign. Now Mazda says it plans to hit the gym, reducing vehicle weight by at least 220 lbs beginning in 2011. How, Ultra Slim-Fast?

In a speech to the Motor Press Guild yesterday, Robert Davis, senior vice president of product development for Mazda NorAm says they plan to cut the weight in a way Tommy LaSorda can't, by using lighter-weight materials like aluminum and higher-strength steel, smaller vehicle footprints and new engineering processes. Davis claims that reducing curb weight by a man-sized amount will help to improve fuel economy by 3-5%. Also, to make sure the MX-5 will still be able to fit in the Miata's old dresses for the 25th Anniversary reunion in 2014. [via Automotive News]

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May I suggest automakers instead embrace the Chinese design standard? Replacing "crush zones" with "pinata zones" of cardboard and paper mache can accomplish dual environment-friendly goals:

1) easily recyclable, light-weight materials that can be obtained from renewable, manged forests and post-consumer waste, reducing landfills, pollution and fuel consumption

2) re-energize natural selection by reducing the ability of idiots, bad drivers, incessant texters and other irritants to reproduce (via reduced mobility, unattractive disfigurement, early death), limiting population and traffic density.

See? Win/win. #mazda