Illustration for article titled Luxury For Pyramid Builders: The 1998 Lincoln Navigator

After reading this New York Times piece about ten-year venture-capital profit numbers finally catching up with the Dot-Com Bust, the first thing to come to mind was… the original Lincoln Navigator!


This ad sure doesn't disappoint. Apparently targeted at building contractors who struck it rich with exurban-sprawl cul-de-sac jobs, the '98 Navigator's ad shows the connection between the ancients (who built huge pyramids in the desert) and heavily focus-grouped Navigator customers (who built McMansions a mere two-hour commute from Rapid City). Never mind that it's just an Expedition with some glitzed troweled on, because Navigator leads the way on the Road To Success.


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