Lotus is launching Lotus Originals, "refined luxury knitwear and leather goods" representing the Lotus lifestyle. Judging by this photo, the lifestyle Lotus is trying to push is 2/3rds metro-sexual rich jags in tacky leather jackets, 1/3rd car. [Lotus Originals]
DISCUSSION
the lotus lifestyle should sell firesuits, helmets, shoes, gloves and HANS devices. nothing else.