Local Billionaire Involved In Launch Of Comedy Project: Report

Photo: Richard Drew (Associated Press)

After a recently successful effort to raise money by selling hats, Elon Musk, founder of purported public transit entity The Boring Company, is reportedly backing a secret humor publication project that involves several former staffers of satirical news site The Onion.


Former Onion editor in chief Cole Bolton and executive editor Ben Berkley told The Daily Beast that they’re working on “launching a brand-new comedy project.” The project, according to unnamed sources who spoke to the Daily Beast, is financially backed by Elon Musk, a man known to enjoy fun.

(Full disclosure: Jalopnik’s current parent company, Univision, owns 40 percent of The Onion.)

The Daily Beast said it wasn’t clear what project the team’s working on exactly, and to what extent Musk is involved. But, when asked about the project by the news outlet, Musk—proving he definitely enjoys laughing and having a good time, beyond watching Rick and Morty—offered up a cheeky statement.

“It’s pretty obvious that comedy is the next frontier after electric vehicles, space exploration, and brain-computer interfaces,” Musk said. “Don’t know how anyone’s not seeing this.”


The Onion’s current editor-in chief, Chad Nackers, said the site had no comment.

Jalopnik asked Musk for comment following the Daily Beast report.


He hasn’t responded at press time.

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Ryan Felton

Senior Reporter, Jalopnik/Special Projects Desk

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