Valet of the Dolls is a new car-parking service in Los Angeles that seeks to overturn the red-vested, male-dominated valet establishment. The firm employs a staff of attractive female valets, who "precision park" the cars of clients' guests, as well as engage them in sometimes unvaletlike banter ("Is that an iDrive in your pocket, Mr. Bangle...?"). The "dolls" can be dressed in a range of outfits, from tank tops and shorts, to lingerie, tuxedos and specialty costumes, not limited to "naughty santas," "naughty pit crew" and the awkwardly self-referental, "naughty parking attendants."
Baby, You Can Park My Car [The New York Times]
Related:
Fun With Perspective: Parking Spaces [internal]