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The all-new entry Lexus will hit showrooms in two days, and the Toyota division is finally talking price. The IS 250 gets about as close to $30,000 as you can get and still have enough for a pack of smokes (and a box of Tic Tacs). MSRP for the IS starts at $29,990 (rear-wheel drive, six-speed manual); $31,160 with sequential autobox and paddle shifters; $34,285 for all-wheel drive. The 306hp IS 350, touted as "the fastest sport sedan in the near luxury car segment" (they're talking zero to 60 in 5.6 seconds) starts at $35,440. Read the entire press release here

Geneva Preview: Lexus IS 250 [internal]


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