Letterized Model Names Cause New Fights Among Automakers

This image was lost some time after publication.

Both Edmunds Inside Line and AutoWeek are running articles today on carmakers' scrapes over new, letter-heavy designations that have been replacing made-up words in their model lines. According to AW, BMW tried unsuccessfully to block Nissan from promoting its new M35 and M45 in Canada with a capital M and the Nissan logo. A court there blocked an injunction after BMW failed to produce evidence of harm, but a judge ruled the case would be heard later this year. Nissan has already settled with Audi over the use of the letter Q in its Q7. In other letter news, Honda is suing FoMoCo in a California federal court to stop Ford from tagging its Lincoln SUV "MKX," which Honda officials will cause confusion with its own MDX. In further news, "Sesame Street" just exploded.

M-napped? BMW demands $260 million for Infiniti campaign [AutoWeek]

Honda Takes Ford to Court Over SUV Name [Edmunds]

Related:
Nissan Sues Audi for Rights to the Letter Q [internal]

Advertisement

Share This Story

Get our newsletter