Land Rover Built A Floating Futuristic Mini-Golf Course To Off-Road On

Illustration for article titled Land Rover Built A Floating Futuristic Mini-Golf Course To Off-Road On
Truck YeahThe trucks are good!

For its Paris Auto Show debut, the 2015 Land Rover Discovery Sport popped out of a trap door, forded a water hazard, and drove by some humorously oversized boots all on a giant barge wrapped in astro-turf. Suddenly I really want to go mini-golfing.

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Illustration for article titled Land Rover Built A Floating Futuristic Mini-Golf Course To Off-Road On

After a pair of the SUVs finished parade laps, attractive and apparently famous person Rosie Huntington-Whiteley emerged to give buyers an idea of what a supermodel might look like next to the vehicle. This is complex marking, folks. Try to keep up.

Land Rover, which is well aware of how heavily it trades on the extravagance associated with its brand name, has successfully delivered a pretty awesome spectacle on the River Seine. I just wish somebody pulled some putters out of the trunk.

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Illustration for article titled Land Rover Built A Floating Futuristic Mini-Golf Course To Off-Road On

The new Discovery Sport goes on sale at the beginning of next year. Land Rover's Design Director and Chief Creative Officer Gerry McGovern says they've already "had 1,000 orders placed before anyone had seen the car" so the company is optimistic about the vehicle's performance.

Don't forget Land Rover is a small-batch retailer; the whole brand only sells something like 25,000 SUVs a month so 1,000 pre-orders isn't small potatoes.

Illustration for article titled Land Rover Built A Floating Futuristic Mini-Golf Course To Off-Road On
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Images: Land Rover

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DISCUSSION

hammerheadfistpunch
HammerheadFistpunch

What wonderful about range rovers is that they are great at showing non-offroad people what they are capable of doing on a carefully prepared course that highlights the strengths and downplays the faults of their machines. A good example would be that impressive water fording, and it actually is impressive; the part you don't see is that is the diesel engine version that doesn't have spark plug wires to flood. To be fair, its something that they have always focus on (water fording) for some reason and thats great, but climbing up a semi steep ramp with loads of traction? off camber ramps that a forester could do? yeah it looks neat but isn't actually that impressive if you have actually been off road. This actually a compliment to the marketing team at Land Rover: Well done! you know your jobs and the marketing works...I mean I wouldn't take a discovery sport anywhere near some heavy off roading, but the marketing works.