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How disorienting must it have been to live in the immediate post—"Yellow Submarine" world for those who never dropped acid (or anyone over 30). (Could their eyes even see dayglo colors?) And lest you thought Mini's ad agency of record invented the use of infantalizing annunciations (like Wheeee! and Neato!) in automotive marketing, this brochure for the sporty 1968 Mazda 110S will set the record straighter than the Man's wingtips. Trippy stuff, to say the least. But c'mon, it was a Supercar!

The Mazda 110S L10A brochure []

The Old Car Manual Project: The Mother Lode for Old-Car Nuts [internal]