Intro The New GM Media Strategy: CEO Rick Wagoner Waxes On The Opel Corsa, Renault-Nissan

Initially we believed — and frankly many GM PR staff seemed to confirm — the General's strategy for the next 90 days was going to be "Get Rick the hell away from cameras." However, we now think we were a bit hasty in snapping to that assessment. Exhibit A would be the above announcement for the Opel Corsa. Normally, although we're excited about the new Opel Corsa, we probably wouldn't be covering the unveiling out in swinging London with two videos. But — because we got our hands on some lovely footage of Rick here waxing on alliances of all kinds — we also end up talking about the Opel Corsa again. Not a bad deal for GM — they get to talk about their new Euro hatch, while adding nothing new to the Renault-Nissan alliance discussion narratives. Well played, sirs...well played. Now if only they could get Wagoner to say something about the Corsa other than the fact he fits in it.

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DISCUSSION

petejayhawk
petejayhawk thinks jim spanfeller is a herb

And really, who doesn't love the idea of a Renault Alliance?

I can't believe it took me this long to think of that. In the words of ALF, ha! I kill me!