One thing’s for sure: it won’t be launched in the usual way. Genio likes to do things differently, as is evident in his garage. He’s realized the potential of social media with all promotion done through his Instagram page. The first renders of the Futurista were shown on his page as Automobili Amos doesn’t have a physical website. In fact, his first customers only knew about him on Instagram. Since being on Instagram, Genio has been responsible for the uptake in appreciation of both Lancia and green cars.

Genio hopes for Automobili Amos to grow into a full fledged car manufacturer. The restomod approach was a safe first step to this goal. Here’s hoping the Futurista will be a great start to what I believe is a great movement. Genio and Automobili Amos are a force to be reckoned with and one to keep a close eye on in the future.