Incomprehensible Ad Watch: Renault Rapidité Rapidité Rapidité Rapidité!

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Murilee Martin
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Apparently the staff at Renault's ad agency in '66 was gobbling near-lethal quantities of Sandoz Delysid; there's no other sensible explanation for this brain-damaging Renault 4 ad for the French African market. The crypto-psychedelic go-go music... the jittery animated logo... the maddening echoing chorus: Une voiture de ville! Ville ville ville ville! Une voiture de brousse! Brousse brousse brousse brousse! Freinage de sécurité! Sécurité sécurité sécurité!

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Translation: A car for the city! City city city city! A car for the bush! Bush bush bush bush! Safety brakes! Safety safety safety!

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