Ad Age recently took a survey regarding the return of Lee Iacocca to Chrysler ad spots. The verdict? Over 80% of customers who've seen the ads said Iacocca was "believable and relevant." The downside? Only a third of the coveted 18-24 demographic knew who the codger in the commercial with George Costanza was. Cripes, we're old. Oh, and in response to Lido's famous tagline from the '80s, "If you can find a better car, buy it," 80% of respondents thought they could indeed find a better car. Oh snap!
Lido's a hit; jury's still out on cars [Detroit News]
Related:
Combustion Chamber Watch: Lido Back to Pitching Chrysler? [Internal]