I Talked About Targeted Car Advertising On Live Radio

If you're interested in the sound of my voice and my internal struggle to not say "uhhhhhh" a lot, then you'll love this discussion on advertising geared toward minorities with Mark Bashore on WKAR's "Current State" in Lansing.

We expanded on this discussion of how car companies tend to rely on a small batch of templates to reach out to minority buyers, specifically a heavy emphasis on music and fashion for African-American buyers. We also used some of your comments in our discussion, so keep on being great, comments!


You can listen to the full, 11-minute conversation here.

Share This Story