Hyundai's Super Bowl Ad Wants You To Recruit Some Hardass Children

Earlier this week we called out some of Hyundai's Super Bowl ads as being more of a miss than a hit. Maybe they were listening to us, because they have now put out an ad for the Hyundai Santa Fe that's actually pretty good.


We see a young boy who gets his football taken away by a group of bigger boys. Their leader taunts him and tells him to come back when he has a team. Perhaps previewing the boy's future career as a special forces operative or as MacGruber, he recruits a gang of the hardest kids in town, helped by his mother's seven-passenger Hyundai Santa Fe, for a game of tackle football.


Touch football is for the weak. Just like mercy.

This, Hyundai, is how you do a Super Bowl car ad — or any car ad, really — the right way. It tells a funny or compelling story while showing off the car's exterior and some of its features. It's all pretty spot on.

Share This Story

Get our newsletter


Andy Sheehan, StreetsideStig

Notice the large percentage of gingers on the squad. You don't want the strongest kids. You want the ones with a temper. - a ginger