With its strong presence at SEMA, Hyundai sent a message to the tuning community that it would not limp to the sidelines in the face of competition from Honda and Toyota. Hyundai several high-profile (or just talented) tuners a bunch of its cars, and got out of their way. The result was a double-digit corral of competitive street machines, including the K-Daddyz Tiburon above. It's a better way to build interest among young buyers than a hundred commercials run during the "OC." What's next on the agenda? How about some bulletproof, high-torque engines. And, while they're at it, maybe a sub-$20,000 Evo-style Elantra.
SEMA Tuner Special: Hyundai concepts [Auto Week]
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Mitsubishi Shows New Ralliart Concepts at SEMA [internal]