If the sign of an automaker's maturity is the launch of an upscale brand, Hyundai may be preparing for its Bar Mitzvah. According to the Road not without bend, Hyundai hasn't ruled out creating a Lexusian marque under which to sell a line of upmarket autos. That word came from a Hyundai rep at a Veracruz test drive event in San Diego today. But what would they call it? We're going with "Sir Fredrick Buckles of Threadneedle Street." That just oozes class.
Hyundai: We Haven't Ruled Out Creating A "Lexus" Premium Brand [Winding Road]
Related:
New York Auto Show Preview: Hyundai Genesis Concept — Now With Pictures! [internal]
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