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How A Jeep Shop Makes Wranglers Ready For The Ultimate Challenge: Rental Duty

(Image Credit: Barlow Adventures)
(Image Credit: Barlow Adventures)
Truck YeahThe trucks are good!

It’s one thing to build a Jeep Wrangler up for the rigors of extreme off-roading. But getting one ready to survive serious use at the ham-fisted hands of rental car customers? Sounds like a tall order. Doing it cost-effectively seems even harder, but apparently it’s not impossible.

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Nena Barlow has been messing around with Jeeps and trucks since forever. She runs an off-road guiding and vehicle rental service that helps people realize their dreams of driving Jeeps in Moab, Sedona, on the Rubicon and basically everywhere else Wranglers were made to play.

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She’s even been called up by Jeep parent company Fiat Chrysler Automobiles to wrangle journalists (far more destructive than the average car renter) on launches of the company’s off-road oriented products like the Ram Rebel and at its annual Easter Jeep Safari.

This casual clip she shot on a phone isn’t exactly a cinematographic masterpiece, but it’s actually a pretty nice rundown of what a current-generation (JK) Jeep Wrangler needs to be ready for a whomping at the hands of rando renters.

Since Barlow’s running a business, these Jeeps have to be prepared efficiently in terms of both time and money. So while this video is a neat behind-the-scenes look at a Jeep rental operation, it might also serve as a good guide to which modifications you might want to prioritize if you’ve got a shiny new JK Wrangler and want to get it dirty but don’t know where to start.

Barlow forgot one key tip though: that windshield’s gotta go.

Jalopnik Staffer from 2013 to 2020, now Editor-In-Chief at Car Bibles

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DISCUSSION

romeoreject
Romeo Reject

This is a neat video.

I’d love to see one in the future about everything that goes in to a trophy truck or baja truck, just to see the difference between “strength for crawling” and “strength for speed”.